• Bluebird Paints Timeline- Our Heritage
The 1700s

Commercial Paint has evolved over the past decades. The mixing of various compounds and substances has allowed artists to perfect different kinds of oil and water-based paints. Paint dates back 30 decades ago when pigments were created as decorative coatings for walls. Cavemen used it to provide a graphic representation of their lives and to protect as well as preserve their dwellings. Formally, paint-making began in the early 1700s after the Industrial Revolution. As education and learning began after the industrial revolution, emphasis was placed on learning sciences. Chemistry advanced significantly in those times which in turn resulted in the creation of synthetic colours in a lab. In the early 1700s, hues of the colour blue were discovered by mistake while scientists were trying to create the colour red. These series of unexpected discoveries aided in the creation of paint as we know it. The development of science was synonymous with the development of paint. Over the next couple of decades, various artificial colours came to light. Paint emerged as an element of the American national economy as the first paint mill in the world was created in the year 1700. Soon after the inception of this paint mill in 1700, other similar factories began their operations within the next century across the globe.

The 1800s

By the mid-1800s there were several paint factories. The process of making paint had officially become a commercial venture and mechanization had been introduced in the process as well. Artists and entrepreneurs learnt that paint could be used for the decoration of commercial and residential avenues. With the passage of time, the utility of paint also began to increase as manufactured goods started being painted as well. The automobile industry began using paints to distinguish their car models by the late 1800s. However, initially lead pigments were used in the paint-making process which was hazardous to human life as well as the environment. Soo after the First World War, the implications of using lead started to become apparent and paint producers began shifting to safer alternatives. Moreover, the quest to create paints with lesser drying time and maximum coverage began in the late 1800s. The competition for creating various textures began around the same time resulting in the creation of different beautiful effects and finishes. This trend was furthered by the famous artist Pablo Picasso who experimented thoroughly with paints. By mixing traditional and industrial paints, the intuitive artist came up with different textures. 

The 1900s

The early 1900s were very eventful for the paint industry as acrylic painting was introduced in 1940. The new trend took over the market by storm because of its functionality and high performance relative to oil-based paints. Impressed by the inventions in the paint industry, the idea for Bluebird Paints came into being. Two brothers with ingenious ideas, a love for paints and people got together to create Bluebird paints, a brand that has grown exponentially since then.

Bluebird Paints came into existence in the year 1953 and was founded by Mr Taqi and Mr Sultan of the Batla family. They migrated to Karachi from Delhi in 1947 and laid foundations for Bluebird Paints soon after. Since its inception, Bluebird Paints has prioritized quality for its paints, varnishes and stains. It is a brand of Standard paints Limited, providing Industrial paints and red oxide to the local market, making a name for itself in quality and ready supply. Standard Colours and in turn, Bluebird paints believe in not just product quality but also cost leadership. These strategic choices for their business model have allowed Bluebird Paints to embrace sustainability. By maximizing resource efficiency through cost leadership, Bluebird Paints can manage resources effectively. The prioritization of quality has allowed the brand to emerge as one of the leading contenders in the market.

The brand has been growing exponentially since its inception because of its quality and commitment. In the early 1950s Bluebird was known for its powder forms of iron oxide as well as pigments (organic and inorganic). As a supplier of coatings and colourants, concrete products, plastics, rubber, textile, paper, cosmetics, pet food, ink, toners, and industrial), Bluebird grew its customer base slowly but surely. The effectiveness of Bluebird paints can be determined through their size and stature. The company has a vast distribution network of 1000+ direct and indirect distributors in Pakistan as well as the rest of the world.

The 2000s

Currently, Bluebird is exporting paints to Middle Eastern and Central Asian countries. By engaging with renowned companies across the globe, the supply of Bluebird in the global market has grown exceptionally. Bluebird is proud of its provision of paints to cottage industries, small and medium-sized enterprises as well as conglomerates. The success of the brand can be attributed to its promise of quality and quest for excellence. The brand has been striving for perfection by providing a diverse range of colours like School Yellow, Zenta, Ash White and French Silver amongst many others for its emulsion range. The enamel range also has a vast collection of different hues to brighten up a house! However, what differentiates Bluebird from its competition in the market is its sustainable operations. Both water and solvent-based paints are lead-free, easy-to-use sustainable products. The lead-free element ensures that Bluebird users can enjoy aesthetics whilst accessing clean breathable air. The easy-to-use element would allow homeowners to save up on painters and professional artists as the application of the paint are rather straight forward. Most importantly, less is more! Since Bluebird offers a coverage of 14-16 m2 /L, homeowners can use lesser quantities of paints for rather large spaces. Sizable coverage coupled with a vast variety of colours and quality forms the perfect equation for commercial and residential paint. Over the years, Bluebird has perfected this equation, in keeping with consumer demands! The brand is thriving currently because the customers (homeowners) are always at the heart of what we do!

 

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